The upsurge in video content has been one of the biggest shifts of the digital age, and online video is growing more than any other form of advertising at a rate of 110% each year. Video dominates social media and audiences are consuming more online video content than ever before; 55% of people watch online videos every single day.
Key to succeeding in this age of social and mobile video is creating content that can be broken down and packaged into digestible, shareable chunks. In this white paper, we discuss the ever changing world of online video, how it has evolved over the past year and how we expect it to develop further throughout 2017.
Are you ready?